Your Partners in Sales, Leadership, and Business Growth

With nearly two decades of experience in the Banking & Finance industry, Serene Pek is a seasoned coach specializing in unlocking sales potential and empowering leaders in the Financial Services sector. Her transformative coaching philosophy, Empowering the Person Behind the Persona, fosters sustainable growth by building clarity, resilience, and decisive action. Motivational and insightful, Serene delivers strategic solutions that create lasting impact for leaders and their teams.

A former Sales Director with over two decades in the industry, Hooi Chin led high-performing teams across Asia and received multiple MVP awards for driving growth and client success. Known for her grounded presence and thoughtful curiosity, she strongly believes everyone has untapped potential. She is passionate about partnering with clients through coaching to unlock that potential and support meaningful, sustainable growth.

With over 29 years of experience in corporate leadership, entrepreneurship, and transformational coaching, Colin Lee is a Master Certified Coach (MCC) with the International Coaching Federation (ICF). Renowned for his ability to bridge vision with practical execution, Colin empowers leaders to achieve clarity, confidence, and measurable impact.
As an Advisory Board member for EzyCoaching, Colin leverages his expertise in leadership development and coach certification to support the company’s mission of shaping the future of coaching. His interactive, results-driven approach inspires leaders to make strategic decisions and build sustainable, high-performing teams.

Fred Then is an award-winning startup and SME coach with over 25 years of business experience and a track record of launching nine startups. As a Certified Professional Co-Active Coach (CPCC) and a two-time “Best Mentor” award recipient, Fred specializes in empowering entrepreneurs and leaders to reduce business failures and achieve sustainable success.
At EzyCoaching, Fred leverages his expertise in neuromarketing, design thinking, and leadership development to help clients craft actionable strategies, build resilience, and unlock their full potential. Known for his engaging workshops and transformative coaching, Fred equips leaders and teams to excel in today’s fast-paced business environment.

With over 35 years of experience in the semiconductor industry and senior leadership roles, Atul Shah brings a wealth of expertise in sales, business management, and IT systems. Having led multi-billion-dollar operations and large teams across Asia-Pacific and Europe, Atul is adept at driving growth, streamlining processes, and fostering leadership excellence.
At EzyCoaching, Atul leverages his extensive corporate experience to guide professionals in navigating complex challenges, enhancing their leadership capabilities, and achieving sustainable success. His coaching approach is rooted in practical insights and a deep understanding of business dynamics, empowering clients to excel in their careers and beyond.

Edwina integrates the Enneagram into her coaching to help clients deepen self-awareness, sharpen decision-making, and align their choices with what truly matters. With a compassionate yet practical style, she supports professionals in building a healthier relationship with money, cultivating clarity and inner balance, and moving toward purposeful, authentic living.

Adrian Song is a dedicated coach with a rich and diverse background, including experience in healthcare, leadership, and personal development. As an Associate Certified Coach (ICF), Adrian is committed to empowering individuals to achieve clarity, growth, and transformation in their personal and professional lives.
At EzyCoaching, Adrian leverages his expertise in coaching methodologies and his deep understanding of human behavior to guide clients through meaningful change. His empathetic and insightful approach helps individuals unlock their potential, overcome challenges, and lead with purpose and confidence.