Career Coach

Hello!

We’re EzyCoaching

At EzyCoaching, we believe that every sales professional has the potential to achieve extraordinary success. Our coaching is designed to help you unlock that potential by fostering self-awareness, discovering new perspectives, and driving personal growth.

Why Coaching for Sales Professionals

Sales is a demanding field that requires not just skills but also the right mindset. Coaching with EzyCoaching offers a transformative experience that goes beyond traditional training or mentoring. Our client-centered, ICF-certified coaching philosophy empowers you to discover your own solutions and achieve success on your terms. Unlike mentors or trainers who provide advice and instructions, our coaches facilitate a journey of self-discovery, enabling you to find the answers within yourself.

Meet Our Coaches

Your Trusted Partner for Sales Success & Self Development

EzyCoaching brings you a team of seasoned professionals dedicated to guiding you through breakthroughs in your sales career and personal growth. Our coaches bring extensive experience and unique insights to support your transformation journey. Get to know our coaches and discover how their expertise will help you accelerate growth and achieve your goals.

Serene Pek

Serene Pek

CFP™ | ASEP™ | REAP | IBF Level 3 | AMTC | ACLP | ACC

 

Unlock your sales potential with EzyCoaching, led by Serene Pek, founder of Authentic Equilibrium Pte Ltd—a platform specializing in coaching individuals in the Financial Services Sector.

Serene is also an Associate Trainer in Sales Techniques and Sales Management Strategies with one of the fastest-growing WSQ-recognized training companies in Singapore. With nearly two decades of experience in direct sales and sales management, Serene brings a wealth of knowledge and expertise to her coaching practice.

Serene’s coaching philosophy, EMPOWERING THE PERSON BEHIND THE PERSONA, focuses on fostering growth in successful individuals to create sustainable and progressive future successes.

Motivational and supportive, she empowers individuals to achieve their highest potential through strategic insights and practical solutions.

Chow Hooi Chin

Chow Hooi Chin

Experienced Sales Leader in IT & Professional Services

With over two decades of sales and leadership experience, and over a decade of experience leading high-performing sales teams at companies like Forrester Research, 451 Research (S&P Global), and Springboard Research, Hooi Chin is recognized for transforming individuals into top sales professionals.

Awarded 2011 MVP Award – Global Market Group and the 2012 Sales MVP (Asia Pacific), she successfully pivoted the Southeast Asia sales team post-acquisition at Forrester, as well as built a strong team that drove explosive growth in the China market.

With deep expertise in the IT research and technology sector, a background in financial services and logistics, and her focus on coaching the person, Hooi Chin’s coaching ensures clients gain the clarity, confidence, and capabilities to achieve both personal and professional goals. 

Board of Advisors

Yan Yuan Sng (Yy)

Yan Yuan Sng (Yy)

Regional Head of azgo

YY is an experienced expert in growth marketing and digital strategy with a strong record of success across the Asia-Pacific region. As a board advisor for EzyCoaching, he brings his expertise in digital and performance marketing to help the company grow and achieve its mission of empowering sales professionals, entrepreneurs, and directors to reach their highest potential.

Having held leadership roles at companies like azgo and Ebates (now Rakuten.com), YY has developed skills in optimizing growth channels, creating effective strategies, and building valuable partnerships. His knowledge and experience play a key role in helping EzyCoaching broaden its reach, strengthen its online presence, and connect with a larger audience of driven professionals.

Success Stories

"The first session with her was the most memorable. She did not rush into things. We did a very detailed and meaningful fact-find together. Only then did she design a series of 'tailor-made' sessions which were very helpful. They are always actionable tasks which allows me to bring immediate changes and good basis for review"

Matthew Lee | Director

"During our sessions, she guided me to explore my values and beliefs that were holding me back from making decisive moves and achieving growth in my business. Her insights were nothing short of eye opening. With her support, I discovered new perspectives on the challenges I had been facing"

Benson | Senior COnsultant

"With the sessions over 3 months, she gave me a reset on mindset as well as to strengthen my foundations. With that, I'm able to align my purpose and my goals again."

Yvonne | Sales Professional