Meet Our Coaches

With nearly two decades of experience in the Banking & Finance industry, Serene Pek is a seasoned coach specializing in unlocking sales potential and empowering leaders in the Financial Services sector. Her transformative coaching philosophy, Empowering the Person Behind the Persona, fosters sustainable growth by building clarity, resilience, and decisive action. Motivational and insightful, Serene delivers strategic solutions that create lasting impact for leaders and their teams.

With over 20 years of sales and leadership experience, Hooi Chin specializes in transforming professionals into top-performing sales leaders. A former Sales Director at Forrester and recipient of multiple MVP awards, she has a proven track record of driving growth and building high-performing teams. At EzyCoaching, Hooi Chin’s coaching focuses on unlocking clarity, confidence, and sustainable growth, empowering clients to achieve their personal and professional goals with actionable insights and lasting impact.

With over 29 years of experience in corporate leadership, entrepreneurship, and transformational coaching, Colin Lee is a Master Certified Coach (MCC) with the International Coaching Federation (ICF). Renowned for his ability to bridge vision with practical execution, Colin empowers leaders to achieve clarity, confidence, and measurable impact.

As an Advisory Board member for EzyCoaching, Colin leverages his expertise in leadership development and coach certification to support the company’s mission of shaping the future of coaching. His interactive, results-driven approach inspires leaders to make strategic decisions and build sustainable, high-performing teams.

Fred Then is an award-winning startup and SME coach with over 25 years of business experience and a track record of launching nine startups. As a Certified Professional Co-Active Coach (CPCC) and a two-time “Best Mentor” award recipient, Fred specializes in empowering entrepreneurs and leaders to reduce business failures and achieve sustainable success.

At EzyCoaching, Fred leverages his expertise in neuromarketing, design thinking, and leadership development to help clients craft actionable strategies, build resilience, and unlock their full potential. Known for his engaging workshops and transformative coaching, Fred equips leaders and teams to excel in today’s fast-paced business environment.